The legendary brand Yves Saint Laurent men's fragrance released to millenialov. Metal letter 'Y' on the bottle refers to the generation Y, then there are those who were born after 1981. 'We want to talk to millenialami in their language. Generation Y - a youth. The name 'Y' can also be interpreted as a homage to Yves Saint Laurent ', - says CEO of YSL Beauty novelty Stefan Beja Persons fragrance ad campaign.' Y '- the rapper Coyle Larner, sculptor David Alexander Flynn and artificial intelligence researcher Alexander Robiket. composition is fraught with exquisite floral and precious woody notes, aldehydes and luxurious spices.